TY  - BOOK
AU  - Rai Urmila
TI  - Business Communication
SN  - 978-93-5202-536-7
U1  - 658.45 23
PY  - 2016///
CY  - Mumbai.
PB  - Himalaya Publishing house.
N1  - 1. Basic Elements of communication
2. Objectives of communication
3.Methods of communication(verbal)
4. Methods of communication(non- verbal)
5.Media and modes
6.Channels of communication
7.Barriers to communication
8.Public Relations
9.Listening
10.Group Communication
11.Interviews
12.Speeches
13.Presentations
14.Dialogue Skills

N2  - This books is a handbook of business communication for students as well as for professionals and businesspersons. It gives a sound understanding of communication theory and the principles of effective communication, both oral and written. It contains many communication techniques and tips for handling delicate situations tactfully.Besides a number of illustrative examples, every chapter has practice exercises.This ninth revised edition takes into account the communication needs for business people.Topics such as dealing with cross-cultural communication,choosing the most effective medium forconveying a message in a specific situation,sending fax messages, and e-mail etiquette have been carefully explained
ER  -