TY  - BOOK
AU  - Newman Andrew, Cullen Peter
TI  - Retailing: Environment & Operations
SN  - 978-81-315-0163-4
U1  - 658.87 23
PY  - 2010///
CY  - New Delhi.
PB  - Cengage Learning.
N1  - 1.Introduction to the Retailing Environment
2.Structural change in the Retail Environment
3.Market Structure and control:Retailing structures
4.Managing in Good Times and Bad:Dealing with booms and Slumps
5.Strategic Marketing Planning for Retailing:setting up the Business
6.The Consumer and the Retail Business:Knowing your Customers
7.The Fundamentals Of Merchandising :Product
8.Establishing a Pricing Strategy
9.Promoting the store:Sending out the Correct sort of Messages
10.Locating the Store in the Retail Environment
11.Store Design and Layout:Product the Right Format
12.Managing Retail Services:Creating Quality Retail Services
13.Services Retailing:Creating Tangibility
14.Business Operations:Financial Development
15.Logistics and Distribution:Shipping the Goods to Market
16.Rolling Out the Goods:Developing New Relationships
17.People In Retailing:Making People Matter
18.Out of Stock Retailing:Buy by Wire
19.International Retailing Internationalization and Globalization
20.A Review of Retailing:Environment and Operations
N2  - Retailing Environment and Operations is a complete introduction to the retail environment and the retail operations for students of retailing, marketing,service management and related studies.It covers all the key areas of retailing activity and the supply chain
ER  -