TY  - BOOK
AU  - Kotler Philip
TI  - A framework for marketing management
SN  - 978-93-325-7539-4
U1  - 658.8 23
PY  - 2018///
CY  - Noida.
PB  - Pearson
N1  - Part 1 Introduction to marketing management
Part 2 connecting with customers
Part 3 Strategic brand management
Part 4 value creation 
Part 5 value delivery
Part 6 value communication
Part 7 Managing the marketing organisation. For long-term success
ER  -