TY - BOOK AU - Oech Roger Von TI - A whack on the side of the head: How you can be more creative SN - 978-0-446-40466-2 U1 - 153.35 23 PY - 2008/// CY - New York. PB - Grand central Publishing N1 - A whack on the side of the head 1. The right answer 2. That's not logical 3. Follow the rules 4. Be practical 5. Play is frivolous Breaktime 6. That's not my area 7. Don't be foolish 8. Avoid ambiguity 9. To err is wrong 10. I'm not creative A whack on the other side of the head ER -