TY  - BOOK
AU  - Love John F.
TI  - McDonald's Behind the arches
SN  - 978-0-553-34759-3
U1  - 338.76164795 23
PY  - 1995///
CY  - New York.
PB  - Bantam books
N1  - The unknown McDonald's
1. Yes, there is a McDonald
2. The salesman
3. The Franchising Derby
4. The owner/ Operator
5. Melting pot
6. Making Hamburgers
7. Making money
8. The buyout
9. Partners
10. Going public
11. McDonald's East, McDonald's West
12. High gear
13. Media Magic
14. " McDonaldizing" The suppliers
15. The public challenge
16. Checks and balances
17. Exporting Americana
ER  -