TY  - BOOK
AU  - Zook Chris
TI  - Beyond The Core: Expand your Market without Abandoning your Roots 
SN  - 1-57851-951-9
U1  - 658.8 23
PY  - 2004///
CY  - Boston.
PB  - Harvard Business School Press.
N1  - 1.The Growth Crisis
2.Visualizing the Ideal
3.Evaluating Adjacency Moves
4.Orchestrating Adjacency Moves
5.Executing Adjacency Moves
6.Transforming through Adjacency Moves
ER  -