TY - BOOK AU - Kocienda Ken TI - Inside Apple's design process during the golden age of Steve jobs: Creative selection SN - 978-1-5290-0417-7 U1 - 658.5752092 23 PY - 2018/// CY - New York. PB - St. Martin's Press N1 - 1. The Demo 2. The Crystal ball 3.The black slab 4.One simple rule 5. The hardest problem 6. The keyboard derby 7. QWERTY 8. Convergence 9. The intersection 10. At this point Epilogue Acknowledgements Notes Index ER -