TY  - BOOK
AU  - Bhandari Trupti 
TI  - Pragmarketism: Pragmatic marketing insights for winning Indian consumers 
SN  - 978-93-5357-733-9
U1  - 658.83430954 23
PY  - 2020///
CY  - India.
PB  - Harper Business
N1  - 1. The Indian Society
2. Business and Vision
3. Consumer need
4. Consumer Insight
5. Segmentation
6. Targeting
7. Positioning
8. Communication
9. Brand
10. Cult Brands
11. Digital Marketing
12. Innovation
13. Selling
14. The futureof marketing
ER  -