TY - BOOK AU - McCorquodale Sara TI - Influnence: How social media influencers are shaping our digit future SN - 978-1-4729-7191-3 U1 - 658.872019 23 PY - 2020/// CY - New Delhi PB - Bloomsbury Business N1 - 1. What is an influencer? 2.How did they do it? 3.The business of influence: monetizing the industry 4.Myspace, Facebook and youtube :defining digital with UGC 5. Twitter and breakdown of the authoritative media ER -