TY - BOOK AU - Reddi, C.V. Narasimha TI - Effective Public Relations and Media Strategy: SN - 978-81-203-4871-4 U1 - 659.20954 23 PY - 2014/// CY - Delhi PB - PHI Learning N1 - 1.What is Public Relation? 2.Communication 3.Principles of public relation 4.Evolution of public relation: Ancient India to modern India 5.History of Public relation in USA ER -