TY  - BOOK
AU  - Perry David K.
TI  - The theory and Research in Mass communication: Context and consequences
SN  - 0-8058-3938-0
U1  - 302.2301 23
PY  - 2002///
CY  - London
PB  - Lawrence Erlbaum associates , publishers
N1  - 1.Introduction and the historical contexts of media theory and research
2.Processes of theory construction and research 
3.Mass Media audiences
4.theories of media Audiences

ER  -