TY  - BOOK
AU  - Mcquail Denis
TI  - Mcquail's Mass Communication Theory
SN  - 978-81-321-0579-4
U1  - 302.23 23
PY  - 2010///
CY  - New Delhi
PB  - Sage
N1  - PART 1: Preliminaries
PART 2: Theories
PART 3: Structures
PART 4: Organizations
PART 5:Content
PART 6: Audiences
PART 7: Effects
PART 8: Epilogue
ER  -