TY  - BOOK
AU  - Sahay Arvind
TI  - Brands and the Brain: How to use Neuroscience to create impactful brains
SN  - 978-0-143-45261-4
U1  - 658.827 23
PY  - 2022///
CY  - India
PB  - Penguin Random House
N1  - 1.Introduction
2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management
3.Decision making in the Brain:How we decide about brands

ER  -