TY - BOOK AU - Lesly Philip TI - Lesly's Handbook of Relations and Communications SN - 0-8442-3257-2 U1 - 659.2 23 PY - 1998/// CY - USA PB - Contemporary Books N1 - The nature and role of public relations Policy, issues, crises, and opportunities The nature of effective communications Dynamics and role of public affairs / Raymond L. Hoewing Working with federal government / Ernest Wittenberg and Philip Lesly Working with state government / Richard A. Armstrong Having a voice in politics / Mace Broide Community relations / Wilbur J. Peak Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz Investor relations / Eugene Miller Employee relations / Richard Bevan and John N. Bailey Public relations and labor matters / Robert W. Hefty Public relations and marketing / Judith Rich Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer Consumer affairs and consumerism / John W. Felton Analysis, planning, and programming Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly Fact-finding for public relations / William W. Cook Preparations for communicating / Herbert M. Baus and Philip Lesly Relations with publicity media Publicity in newspapers / Herbert M. Baus and Philip Lesly Publicity in magazines / Herbert M. Baus Books and other publications / Herbert M. Baus and Philip Lesly Publicity in TV and radio Publicity in the movies / Martin M. Cooper Sponsored films, videos, and other audio/visual media / Loren J. Kallsen Controlled electronic communications / James L. Horton and Dermot McKeone Using advertising for public relations communication Direct communications methods / Herbert M. Baus and Philip Lesly Working with influential groups / Herbert M. Baus and Philip Lesly How to use graphics and printing / Paul R. Nelson The utility and its publics / Howard A. Praeger and James F. Minehan Public relations for the business and professional association / J. Carroll Bateman Public relations for financial organizations / Ronald E. Rhody Public relations for retailers / Terry Mayer Public relations for the small- to mid-sized company / Philip W. Taggart Public relations for charities and other nonprofit organizations / Don Bates Public relations for religion and religious groups / Marvin C. Wilbur Public relations for educational institutions / Michael Radock The public relations of government / William I. Greener, Jr., and George J. Tanber Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom International public relations / Robert S. Leaf Organization and function of the corporate public relations department / Charles H. Prout The place and function of the public relations counsel Considerations of law in public relations / Frank Walsh and Philip Lesly Other functions, principles, and trends Appendix: Codes of professional standards for the practice of public relations. Public relations organizations. ER -