TY  - BOOK
AU  - hanlon, Patrick
TI  - Primal Branding: Create zealots for your brand, your company and your future
SN  - 978-1-4516-5531-5
U1  - 658.827 23
PY  - 2006///
CY  - New York
PB  - Free Press
N1  - 1. The Primal Code
2. Primal Belonging
3. The Primal Product and service
4. The Primal Destination
5. The Primal Personality
6. Primal Reengineering
7. The Bones
ER  -