TY - BOOK AU - Laughey, Dan TI - Key Themes in Media Theory: SN - 978-81-316-0214-0 U1 - 302.23 23 PY - 2008/// CY - Jaipur PB - Rawat Publications N1 - 1. What is media theory? 2. Behaviourism and media effects 3. Modernity and medium theory 4.Structuralism and semiotics 5. Interactionism and structuration 6. Feminisms and Gender 7. Political theory and postcolonial theory 8. Postmodernity and the information society 9. Consumerism and everyday life 10. Debating media theory ER -