TY  - BOOK
AU  - Ries, AL
TI  - The 22 Immutable Laws of Branding:
SN  - 978-1-8619-7605
U1  - 658.8 23
PY  - 1998///
CY  - London
PB  - Profile books
N1  - 1. The law of expansion
2. The law of contraction
3. The law of publicity
4. The law of advertising
5. The law of the word
6. The law of credentials
7. The law of quality
8. The law of the category
9. The law of the name
10. The law of extensions
11, The law of fellowship
12. The law of generic
13. The law of company
14. The law of Subbrands
15. The law of siblings
16. The law of shape
17. The law of color
18. The law of borders
19. The law of consistency
20. The law of change
21. The law of morality
22. The law of singularity
ER  -