TY  - BOOK
AU  - Singhal, Arvind
TI  - Communication of Innovations: A Journey with Ev Rogers
SN  - 0-7619-3477-4
U1  - 302.2 23
PY  - 2006///
CY  - New Delhi
PB  - Sage Publications
N1  - 1. Communication of innovations
2. Revisiting diffusion theory
3. Communication Network analysis
4. Innovation as a knowledge generation
5. On integrating social cognitive
6. Social marketing and the broadening
7. Communication and social change
8. Implementing strategic extension campaigns
9. Entertainment-education and health
10. Everett Rogers Personal journey
ER  -