TY - BOOK AU - Voss, Chris TI - Never Split the Difference: Negotiating as if your life depends on it SN - 978-1-847-94149-7 U1 - 158.5 23 PY - 2016/// CY - UK PB - Penguin books N1 - 1. The new rules 2. Be a mirror 3. Don't feel their pain, label it 4. Beware "Yes" master "No" 5. Trigger the two words that immediately transform any negotiation 6. Bend their reality 7. Create the illusion of control 8. Guarantee execution 9. Bargain hard 10. Find the black swan ER -