TY - BOOK AU - Rogers, Everett M. TI - Diffusion of Innovations: SN - 0-02-926671-8 U1 - 303.484 23 PY - 1995/// CY - New York PB - The Free Press N1 - 1. Elements of diffusion 2. A history of diffusion research 3. Contributions and criticisms of diffusion research 4. The generation of innovations 5. The innovation-decision process 6. Attributes of innovations and their rate of adoption 7. Innovativeness and adopter categories 8. Diffusion Networks 9. The change agent 10. Innovation in organizations 11. Consequences of innovations ER -