000			01815nam a22001697a 4500
005			20250120095408.0
999			_c3559 _d3559
008			170915b xxu||||| |||| 00| 0 eng d
020			_a9789352028863
082			_223 _a659.1 _bCHU
100			_aChunawalla,S.A.
245			_aAdvertising,Sale And Promotion Management: _cChunawalla,S.A.
260			_aNew Delhi; _bHimalaya Publishing House, _c2016.
300			_a375 p, ;
505			_a Contents 1 . Basic concept of promotion and communication 2 . Fundamentals of Advertising 3 . Advertising as a Career 4 . Advertising Research 5 . marketing and Advertising Planning 6 . Advertising Agency 7 . Market Analysis: Segmentation and targeting 8 . Creativity, Creative Strategy and Copywriting 9 . Art Direction 10 . Media Planning 11 . Print Media 12 . Electronic Media: TV-the new Golden Goose 13 . Electronic Media: Radio 14 . Outdoor and Transit Media 15 . Media of the new Millennium-internet 16 . Adverting Regulation 17 . Word-of-Mouth Advertising 18 . Direct marketing 19 . Sale promotion 20 . Public Relation 21 . Nature and Scope of Management 22 . Sale Management, Personal Selling and Salesmanship 23 . Personal Selling Objective 24 . Personal Selling Strategy 25 . The job of Sale Manager 26 . Sale Organisation 27 . Personal Management in the Selling Field 28 . Recruiting Sales Personal 29 . Selecting Sale Personal 30. . Sales Training 31 . Execution and Evaluation of Sale Training Program 32 . Motivation and Morale of Salesperson 33 . Compensation Sale Person 34 . Management of Sale Expense 35 . Sales Meeting and sale Contest 36 . .Controlling Salespeople -Evaluation and Supervision 37 . Sales Budet 38 . Sales Quota 39 . Sales Territories 40 . Sales Control and cost analysis
520			_aX
942			_2ddc _cBK _05