000			02364nam a2200145 4500
999			_c3741 _d3741
008			171018b xxu||||| |||| 00| 0 eng d
020			_a9789350247044
082			_223 _a658.562 _bAVA
100			_aAvandhani, V.A
245			_aMarketing of Financial Service / _cAvandhani, V.A
260			_aHimalaya Publishing House: _bNew Delhi, _c2017.
300			_a716 p. ;
505			_aPART- I: FINANCIAL SYSTEM - 1- Financial system and real system; 2- Reserve bank and financial system; 3- Saving and investment for growth; 4- Financial system- Intermediation; PART-II: RBI AND BANKING SYSTEM - 5-Reserve bank as central bank in India; 6- RBI- Organisation and functions; 7- Reserve bank: Its role; 8- Commercial banking; 9- Banks and intermediaries; 10- Credit cards in India (plastic money); PART-III: NPFCs AND THEIR SERVICES - 11- NPFCs - An overview; 12- Growth of non-bank financial services; 13- Management of financial services; 14- Merchant banking; 15- Mutual funds; 16- Venture capital funds; PART-IV: FINANCE SYSTEM IN INDIA - 17- Lease, hire-purchase and housing finance; 18- Credit rating services; 19-Role of registrars; 20- Underwriting services; 21- Marketing of issues; 22- Custodian and custodial services; 23- Factoring and forfaiting; 24- Insurance service; 25- Mergers and acquisitions; 26- Sample case studies om companies; PART-V: SEBI AND ITS REFORMS - 27- SEBI and investor protection; 28- Functions of SEBI; 29-Institutional structure in capital market; 30- Reforms and state of capital market; PART-VI: FINANCIAL MARKET IN INDIA - 31- New issue market and problems; 32- Money market and its instruments; 33- Securities trading regulations; 34- Instruments of issue and trading; 35- Stock markets in India; 36- OTCEI and NSE; 37- Stock management operations and functions; 38- Trading in the equity market; 39- Debt (gilted securities) market; PART-VII: MARKET INDICATORS AND PORTFOLIO MANAGEMENT SERVICE - 40- Security market in indicators; 42- Interest rate- Theory and structure; 43- Basics of portfolio management services; PART-VIII: INTERNATIONAL MARKET - 43- Foreign exchange markets; 44- Euro-Currency markets; 45- Exchange risk management; 46- Exchange management in India; 47- Marketing of financial services; Selected Bibliography
942			_2ddc _cBK