000			01098nam a22001457a 4500
999			_c3790 _d3790
008			171031b xxu||||| |||| 00| 0 eng d
020			_a9789351424451
082			_223 _a658.827 _bCHU
100			_aChunawalla, S.A
245			_aCompendium of Brand Management / _cS.A. Chunawalla.
260			_aNew Delhi: _bHimalaya Publishing House, _c2013.
300			_a357 P. ;
505			_a1.Business in the business of brands; 2. Brand names; 3. Brand planning; 4. Brands and consumer psychology; 5. Brand's life script; 6. Brand value; 7. Managing Brand system and Brand roles; 8. Commodization of Brands and keeping Brand alive; 9. Anti-Brand thinking; 10. Brand extensions; 11. Brand influence and loyalty; 12. Protecting a Brand; 13. Brand image; 14. Brand identity; 15. Brand personality; 16. Brand positioning; 17. Brand culture and Brand rituals; 18. Brand equality; 19.Brand building; 20. Service Brand; 21. Experiential Brands; 22. Types of Brand; 23. Products and v failures; 24. Marketing organisation; 25. Reality environment of Brand; 26. Case studies.
942			_2ddc _cBK