000			01284nam a22001577a 4500
999			_c4163 _d4163
008			180122b xxu||||| |||| 00| 0 eng d
020			_a9789352029860
082			_223 _a658.84 _bCHE
100			_aCHerunilam, Francis
245			_aInternational Marketing : _b(Text and Cases) _cFrancise CHerunilam
250			_a14th rev. ed.
260			_aNew Delhi : _bHimalaya Publishing House,
300			_a400 p. ;
505			_a1. International Marketing: An Introduction ; 2. International Marketing Environment ; 3. MNCs and International Business ; 4. International Marketing Intelligence ; 5. Market Selection ; 6. Market Entry Strategies ; 7. International Organisation ; 8. Market Coverage Strategies ; 9. International Product Decisions ; 10. International Pricing ; 11. International Distribution ; 12. International Promotion ; 13. Export Finance ; 14. Export Risk Insurance ; 15. Quality Control and Pre-shipment Inspection ; 16. Trade in Service ; 17. Technological Developments and International Marketing ; 18. International Negotiations ; 19. Trade Policy and Regulation of India ; 20. Export Promotion ; 21. Trade and BoP of India ; 22. Export Procedures and Documents ; 23. Some Issues in International Business ; Annexures... Cases...
942			_2ddc _cBK