000			01263nam a22001577a 4500
999			_c4231 _d4231
008			180214b xxu||||| |||| 00| 0 eng d
020			_a978-81-8488-221-6
082			_223 _a658.802 _bKUM
100			_aKumar Niraj
245			_aIntegrated Marketing communications / _cNiraj Kumar,
250			_a1st ed. _b2015
260			_aMumbai, _bHimalaya Publishing House; _c2015.
300			_a642 p . ; _bhardbound _c22x28cm
505			_a1. Business in communication 2. Marketing communications- A preview 3. Communication - concept & process 4. Marketing communication in the marketing process 5. Communication model in marketing 6. Integrated marketing communications 7. Facets of integrated marketing communications 8. communication diffusion process 9. consumer communication 10. consumer mix 11. communication mix vis-a-vis- promotion mix 12. Advertising Vis-a-vis communication 13. Advertising communication 14. Advertising budget 15. Advertising agency 16. creative strategy 17. Copy writing 18. Advertising communication research 19. Persuasive communication 20. Exhibitions and trade events 21. Emerging trends in marketing communications : A new face 22. The future medium of marketing communications: Webs & Internet
942			_2ddc _cBK