000			01331nam a22001697a 4500
999			_c4313 _d4313
008			180301b xxu||||| |||| 00| 0 eng d
020			_a978-1-107-45153-7
082			_223 _a302.231 _bMOE
100			_aMoe Wendy W.
245			_aSocial media Intelligence / _cWendy W. Moe & David A. Schweidel.
250			_b2017
260			_aDelhi. _bCambridge University Press; _c2017.
300			_a194 p . ; _bsoftbound _c14x22cm
505			_a1. The beginnings of social media intelligence 2. Fundamentals of opinion formation 3. Why do we share our opinions 4. The social effects of strangers 5.Opinion ecosystems and the evolution within 6. Are social media fragmenting the population? 7. Managing social media communities for better social media intelligence 8. Cutting through the online chatter 9. Intelligence integration 10. Building social media intelligence into our strategies 11. Moving from social media monitoring to social media intelligence
520			_a"This is the first book to combine meaningful analytical depth and practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."
942			_2ddc _cBK _01