| 000 | 00868nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c4387 _d4387 |
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| 008 | 180316b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788184885385 | ||
| 082 |
_223 _a658.812 _bBHA |
||
| 100 | _aBhat, K. Govinda. | ||
| 245 |
_aCRM : _bCUstomer Relationaship Management / _cDr. K. Govinda Bhat. |
||
| 250 | _b2010 | ||
| 260 |
_aNew Delhi ; _bHimalaya Publishing House, _c2010. |
||
| 300 |
_a236 p. ; _bHard. |
||
| 505 | _a1. Introduction; 2. CRM Strategy and CRM Building Blocks; 3. Types of CRM; 4. CRM in Marketing; 5. Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success; 6. CRM in e-Business; 7. CRM Planning; 8. CRM Implementation; 9. Sales Force Automation (SFA); 10. Call Centre; 11. CRM and Data Warehousing; 12. HRM in CRM; 13. CRM: Customer Relation Strategy; 14. CRM - Opportunities and Challenges; Case Study... | ||
| 942 |
_2ddc _cBK _03 |
||