| 000 | 00854nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c4390 _d4390 |
||
| 008 | 180316b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-5262-038-8 | ||
| 082 |
_223. _a658.8005 _bJAY |
||
| 100 | _aJayappa M. | ||
| 245 |
_aBusiness Marketing / _cM. Jayappa, Mohammed Suhail Iqbal, Mansi Chandnani. |
||
| 250 |
_a1st ed. _b2016. |
||
| 260 |
_aMumbai. _bHimalaya publishing House; _c2016. |
||
| 300 |
_a346 p . ; _bhardbound _c18x25cm |
||
| 505 | _a1. Introduction to Business marketing 2. Organisational buying & buying behaviour 3. Buyer-seller relationship 4. E-commerce 5. Marketing research and intelligence 6. Strategic planning and industrial marketing plan 7. Product, pricing strategies & new product development 8. Distribution channels and marketing logistics 9. Business communication 10.Business- to- Business selling | ||
| 942 |
_2ddc _cBK _01 |
||