| 000 | 01351nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c4426 _d4426 |
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| 008 | 180322b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-5097-015-7 | ||
| 082 |
_223 _a658 _bISA |
||
| 100 | _aIsaac Jayant | ||
| 245 |
_aStrategic view of marketing : _bA detail study of strategic marketing / _cJayant Isaac. |
||
| 250 |
_a1st ed. _b2012. |
||
| 260 |
_aMumbai. _bHimalaya Publishing House; _c2012. |
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| 300 |
_a437 p . ; _bhardbound _c16x25cm |
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| 505 | _a1. Strategy: An overall view 2. Strategic marketing : An introduction 3. Product and services strategies 4. Competitive and turnaround strategies 5. Distribution strategies 6. Corporate strategies 7. The strategies in action | ||
| 520 | _aThis book seeks to expand the coverage in all the significant areas of strategic marketing, competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and international approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grapsed by a student and also by an advanced reader by providing sufficient knowledge about strategic marketing. | ||
| 942 |
_2ddc _cBK |
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