000 | 00608nam a22001577a 4500 | ||
---|---|---|---|
999 |
_c4477 _d4477 |
||
008 | 180402b xxu||||| |||| 00| 0 eng d | ||
020 | _a978-1-62527-449-6 | ||
082 |
_223 _a658.802 _bKIM |
||
100 | _aKim W. Chan | ||
245 |
_aBlue ocean Strategy : _bHow to create uncontested market space and make the competition irrelevant / _cW.Chan Kim & Renee Mauborgne. |
||
250 | _b2015. | ||
260 |
_aBoston. _bHarvard Business review press; _c2015. |
||
300 |
_a287 p . ; _bhardbound _c18x27cm |
||
505 | _a1. Blue ocean strategy 2. Formulating blue ocean strategy 3. Executing blue strategy | ||
942 |
_2ddc _cBK |