000 00608nam a22001577a 4500
999 _c4477
_d4477
008 180402b xxu||||| |||| 00| 0 eng d
020 _a978-1-62527-449-6
082 _223
_a658.802
_bKIM
100 _aKim W. Chan
245 _aBlue ocean Strategy :
_bHow to create uncontested market space and make the competition irrelevant /
_cW.Chan Kim & Renee Mauborgne.
250 _b2015.
260 _aBoston.
_bHarvard Business review press;
_c2015.
300 _a287 p . ;
_bhardbound
_c18x27cm
505 _a1. Blue ocean strategy 2. Formulating blue ocean strategy 3. Executing blue strategy
942 _2ddc
_cBK