000			01816nam a22001817a 4500
005			20241128095151.0
999			_c4854 _d4854
008			180515b ||||| |||| 00| 0 eng d
020			_a978-81-315-0163-4
082			_223 _a658.87 _bNEW
100			_aNewman Andrew, Cullen Peter
245			_aRetailing: Environment & Operations / _cAndrew J Newman , Peter Cullen.
250			_a2010.
260			_aNew Delhi. _bCengage Learning. _c2010.
300			_a496 p . ; _bSoftbound _c14x23cm
505			_a1.Introduction to the Retailing Environment 2.Structural change in the Retail Environment 3.Market Structure and control:Retailing structures 4.Managing in Good Times and Bad:Dealing with booms and Slumps 5.Strategic Marketing Planning for Retailing:setting up the Business 6.The Consumer and the Retail Business:Knowing your Customers 7.The Fundamentals Of Merchandising :Product 8.Establishing a Pricing Strategy 9.Promoting the store:Sending out the Correct sort of Messages 10.Locating the Store in the Retail Environment 11.Store Design and Layout:Product the Right Format 12.Managing Retail Services:Creating Quality Retail Services 13.Services Retailing:Creating Tangibility 14.Business Operations:Financial Development 15.Logistics and Distribution:Shipping the Goods to Market 16.Rolling Out the Goods:Developing New Relationships 17.People In Retailing:Making People Matter 18.Out of Stock Retailing:Buy by Wire 19.International Retailing Internationalization and Globalization 20.A Review of Retailing:Environment and Operations
520			_aRetailing Environment and Operations is a complete introduction to the retail environment and the retail operations for students of retailing, marketing,service management and related studies.It covers all the key areas of retailing activity and the supply chain.
942			_2ddc _cBK _01