000			02616nam a22001577a 4500
999			_c5178 _d5178
008			181005b ||||| |||| 00| 0 eng d
020			_a978-0-14-101640-5
082			_223 _a658.38 _bGOD
100			_aGodin Seth
245			_aPurple cow : _bTransform your business by being remarkable / _cSeth Godin.
250			_b2005.
260			_aNew York. _bPenguin books; _c2005.
300			_a144 p . ; _bsoftbound _c12x20cm
505			_aNot enough Ps The new P Boldfaced words and gutsy assertions Before, during, and after The greatest thing since sliced bread Did you notice the revolution? why you need the purple cow The death of the TV industrial complex Before and after Consider the beetle What works? Why the wall street journal annoys me so much Awareness is not the point The will and the way Case study:going up? Case study: what should tide do? Getting in Ideas that spread, win The big misunderstanding Who's listening? Cheating Who cares? Not all customers are the same The law of large numbers Case study: chip Conley The problem with the cow Follow the leader Case study: The Aeron chair Projections, profits, and the purple cow Case study: The best baker in the world Mass marketers hate to measure Case study: Logitech Who wins in the world of the cow Case study: A new kind of kiwi The benefits of being the cow Case study: The Italian butcher Wall street and the cow The opposite of 'remarkable The pearl in the bottle The Parody Paradox Seventy-two pearl jam albums Case study:Curd Sit there, don't just do something Case study: United stats postal service In search of Otaku Case study: How dutch boy Stirred up the paint business Case study: Krispy Kreme The process and the plan The Power of a slogan Case study: the haagen-dazs in Bronxville Sell what people are buying (and talking about) The problem with compromise Case study: motorola and nokia The magic cycle of the cow What it means to be a marketer today Marketers no longer:Now we're designers What does howard know? Do you have to be outrageous to be remarkable? Case study: McDonald's France But what about the factory? The problem with cheap Case study: what should Hallmark.com Do? When the cow looks for a job Case study: Tracey the Publicist Case study: Robyn waters gets it Case study: so popular, no one goes there anymore Is it about passion? True facts Brainstorms Salt is not boring-eight more ways to bring the cow to work Brand and company index What would Orwell say? About the author More information Drink A purple cow-for free!
942			_2ddc _cBK