000			00746nam a22001577a 4500
008			210223b ||||| |||| 00| 0 eng d
020			_a978-93-5357-733-9
082			_223 _a658.83430954 _bBHA
100			_aBhandari Trupti
245			_aPragmarketism : _bPragmatic marketing insights for winning Indian consumers / _cTrupti Bhandari & Arvind Bhandari.
250			_b2020
260			_aIndia. _bHarper Business; _c2020.
300			_axiii-308 p. _bhardbound _c14x22cm
505			_a1. The Indian Society 2. Business and Vision 3. Consumer need 4. Consumer Insight 5. Segmentation 6. Targeting 7. Positioning 8. Communication 9. Brand 10. Cult Brands 11. Digital Marketing 12. Innovation 13. Selling 14. The futureof marketing
942			_2ddc _cBK _01
999			_c6591 _d6591