| 000 | 00808nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 220316b |||||||| |||| 00| 0 eng d | ||
| 020 | _a81-7273-338-0 | ||
| 082 |
_223 _a659.1 _bBAJ |
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| 100 | _aBajpaye Alok | ||
| 245 |
_aAdvertising Management _cAlok Bajpaye _henglish |
||
| 260 |
_aDelhi _bAuthorspress _c2006 |
||
| 300 |
_av-232 p. _bHard Bound _c14.4*22.4 cm |
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| 505 | _a1. Introduction 2. Advertising Campaign 3. Media Management for Advertising 4.Advertising and Public Relation Services 5. Advertising Planning 6. Research Management for Advertising 7. Advertising and Marketing 8. Responsibility for advertising Management 9. Budget Making and Managing 10. How Advertising Wotks 11. Organising for advertising and Promotion 12. Internet Advertising Formats and Effects | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c7219 _d7219 |
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