| 000 | 00647nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 220421b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-143-45261-4 | ||
| 082 |
_223 _a658.827 _bSAH |
||
| 100 | _aSahay Arvind | ||
| 245 |
_aBrands and the Brain: _bHow to use Neuroscience to create impactful brains/ _c Arvind Sahay _hEnglish |
||
| 260 |
_aIndia: _bPenguin Random House, _c2022 |
||
| 300 |
_a2,352p. _bSoftbound _c13x20cm |
||
| 505 | _a1.Introduction 2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management 3.Decision making in the Brain:How we decide about brands ............................. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7279 _d7279 |
||