000			01439nam a22001577a 4500
008			220629b |||||||| |||| 00| 0 eng d
020			_a978-0-07-018775-7
082			_223 _a658.45 _bMUR
100			_aMurphy, Herta A; Hilderbrandt, Herbert W; Thomas, Jane p
245			_aEffective Business communication _cHerta A Murphy, Herbert W Hildebrandt, Jane P Thomas _hEnglish
250			_a7th ed.
260			_aNew Delhi _bTata McGraw Hill Education pvt.ltd _c2008
300			_avi,619p. _bsoft bound _c18x23.5cm. _e:tables, index, ill.
505			_a1. Effective communications in business 2. The seven Cs of effective communication 3.Business communication and the global context 4. Business communication and the ethical context 5. Business communication and the technology context 6. The process of preparing effective business messages 7. The appearance and design of business messages 8. Good-news and neutral messages 9. Bad-news messages 10. Persuasive written messages 11. Short reports 12. Long (formal) reports 13. proposals 14. Strategies for successful speaking and successful listening 15.Strategies for successful informative and persuasive speaking 16. Strategies for successful interpersonal communication 17. Strategies for successful business and group meetings 18. The job application process- the written job presentation 19. The job application process- interviews and follow up Appendix
942			_2ddc _cBK
999			_c7334 _d7334