| 000 | 00824nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 240319b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-7619-3477-4 | ||
| 082 |
_223 _a302.2 _bSIN |
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| 100 | _aSinghal, Arvind | ||
| 245 |
_aCommunication of Innovations: _bA Journey with Ev Rogers/ _cArvind Singhal and James W. Dearing |
||
| 260 |
_aNew Delhi: _bSage Publications, _c2006. |
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| 300 |
_a260p. _bsoftbound _c13.5*21 cm. |
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| 505 | _a1. Communication of innovations 2. Revisiting diffusion theory 3. Communication Network analysis 4. Innovation as a knowledge generation 5. On integrating social cognitive 6. Social marketing and the broadening 7. Communication and social change 8. Implementing strategic extension campaigns 9. Entertainment-education and health 10. Everett Rogers Personal journey | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c8820 _d8820 |
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