000			01974nam a22001457a 4500
008			240319b |||||||| |||| 00| 0 eng d
020			_a81-7646-254-3
082			_223 _a302.2 _bMAH
100			_aMahadevan, K.
245			_aCommunication, Modernisation and Social Development: _bTheory, Policy and Strategies/ _cK. Mahadevan [et.al]
260			_aDelhi: _bB.R Publishing Coperation, _c2002.
300			_axxxiv, 274p. _bHardbound _c13.5*22 cm.
505			_aThis important book Communication, Modernisation and Social Development-probably the first to analyse the complexities of development communication-focuses on the interdisciplinary basis, the multidimensional features and facets of communication for social development and integrates them together. This volume presented in a global perspective highlights the relationship between communication and modernisation and their contribution to social development. The book begins with a theoretical section on the major theme comprising contributions from developed and developing countries. The second section presents a wide spectrum of policy perspectives by premier scholars from some of the major countries of the West and East and a conceptual model for the implementation of media policy for developing countries. There are papers on the role of mass communication, through television, print media, in modernisation of society. The volume also focuses on the major dimensions of social development-gender, health and population regulation-and, the role of the media, ranging from simple to complex, and their relative effectiveness. This book is a welcome addition to the existing works on communication policy and development strategies on a cross national basis. It will be valuable as a reference/textbook for future researchers, policy makers, teachers and students in the fields of communication, development studies, population studies, health and extension studies, and social work and policy.
942			_2ddc _cBK
999			_c8822 _d8822