Marketing 4.0: moving from traditional to digital /

By:

Kotler, Philip

Material type: Text

TextPublication details: New Jersey: John Wiley and Sons., 2017.Description: xix, 184 p. ; Hard-Bound, 24 cmISBN:

9788126566938

DDC classification:

23 658.8 KOT

Contents:

Part-1: Fundamental trends shaping marketing; Part-2: New frameworks for marketing in the digital economy; Part-3: Tactical marketing applications in the digital economy;

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available		6878

Part-1: Fundamental trends shaping marketing;
Part-2: New frameworks for marketing in the digital economy;
Part-3: Tactical marketing applications in the digital economy;

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