Compendium of Brand Management / S.A. Chunawalla.

By:

Chunawalla, S.A

Material type: Text

TextPublication details: New Delhi: Himalaya Publishing House, 2013.Description: 357 PISBN:

9789351424451

DDC classification:

23 658.827 CHU

Contents:

1.Business in the business of brands; 2. Brand names; 3. Brand planning; 4. Brands and consumer psychology; 5. Brand's life script; 6. Brand value; 7. Managing Brand system and Brand roles; 8. Commodization of Brands and keeping Brand alive; 9. Anti-Brand thinking; 10. Brand extensions; 11. Brand influence and loyalty; 12. Protecting a Brand; 13. Brand image; 14. Brand identity; 15. Brand personality; 16. Brand positioning; 17. Brand culture and Brand rituals; 18. Brand equality; 19.Brand building; 20. Service Brand; 21. Experiential Brands; 22. Types of Brand; 23. Products and v failures; 24. Marketing organisation; 25. Reality environment of Brand; 26. Case studies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.827 CHU (Browse shelf(Opens below))	Available		7137

1.Business in the business of brands;
2. Brand names;
3. Brand planning;
4. Brands and consumer psychology;
5. Brand's life script;
6. Brand value;
7. Managing Brand system and Brand roles;
8. Commodization of Brands and keeping Brand alive;
9. Anti-Brand thinking;
10. Brand extensions;
11. Brand influence and loyalty;
12. Protecting a Brand;
13. Brand image;
14. Brand identity;
15. Brand personality;
16. Brand positioning;
17. Brand culture and Brand rituals;
18. Brand equality;
19.Brand building;
20. Service Brand;
21. Experiential Brands;
22. Types of Brand;
23. Products and v failures;
24. Marketing organisation;
25. Reality environment of Brand;
26. Case studies.

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