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Design Thinking : Integrating innovation, customer experience, and brand value / Thomas Lockwood.

By: Material type: TextTextPublication details: New York. All worth Press; 2009.Edition: 2009Description: 285 p . ; softbound 15x22cmISBN:
  • 978-1-58115-668-3
DDC classification:
  • 23 658.5752 LOC
Contents:
Section 1: Design thinking methods: From innovation to integration to transformation Section 2: Value: building brands, by design Section 3: Influence: The hidden importance of service design Section 4: Meaning: Creating customer experiences that matter
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Item type Current library Collection Call number Status Date due Barcode
Books Books Tetso College Library Commerce & Management Non-fiction 658.5752 LOC (Browse shelf(Opens below)) Available 9313

Section 1: Design thinking methods: From innovation to integration to transformation
Section 2: Value: building brands, by design
Section 3: Influence: The hidden importance of service design
Section 4: Meaning: Creating customer experiences that matter

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