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Pragmarketism : Pragmatic marketing insights for winning Indian consumers / Trupti Bhandari & Arvind Bhandari.

By: Material type: TextTextPublication details: India. Harper Business; 2020.Edition: 2020Description: xiii-308 p. hardbound 14x22cmISBN:
  • 978-93-5357-733-9
DDC classification:
  • 23 658.83430954 BHA
Contents:
1. The Indian Society 2. Business and Vision 3. Consumer need 4. Consumer Insight 5. Segmentation 6. Targeting 7. Positioning 8. Communication 9. Brand 10. Cult Brands 11. Digital Marketing 12. Innovation 13. Selling 14. The futureof marketing
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Item type Current library Collection Call number Status Date due Barcode
Books Books Tetso College Library Commerce & Management Non-fiction 658.83430954 BHA (Browse shelf(Opens below)) Available 10600
Books Books Tetso College Library Commerce & Management Non-fiction 658.83430954 BHA (Browse shelf(Opens below)) Available 11000

1. The Indian Society
2. Business and Vision
3. Consumer need
4. Consumer Insight
5. Segmentation
6. Targeting
7. Positioning
8. Communication
9. Brand
10. Cult Brands
11. Digital Marketing
12. Innovation
13. Selling
14. The futureof marketing

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