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CHerunilam, Francis

International Marketing : (Text and Cases) Francise CHerunilam - 14th rev. ed. - New Delhi : Himalaya Publishing House, - 400 p. ;

1. International Marketing: An Introduction ;
2. International Marketing Environment ;
3. MNCs and International Business ;
4. International Marketing Intelligence ;
5. Market Selection ;
6. Market Entry Strategies ;
7. International Organisation ;
8. Market Coverage Strategies ;
9. International Product Decisions ;
10. International Pricing ;
11. International Distribution ;
12. International Promotion ;
13. Export Finance ;
14. Export Risk Insurance ;
15. Quality Control and Pre-shipment Inspection ;
16. Trade in Service ;
17. Technological Developments and International Marketing ;
18. International Negotiations ;
19. Trade Policy and Regulation of India ;
20. Export Promotion ;
21. Trade and BoP of India ;
22. Export Procedures and Documents ;
23. Some Issues in International Business ;
Annexures...
Cases...

ISBN: 9789352029860

Dewey Class. No.: 658.84 / CHE