International Marketing : (Record no. 4163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01284nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352029860 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.84 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHerunilam, Francis |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing : |
| Remainder of title | (Text and Cases) |
| Statement of responsibility, etc. | Francise CHerunilam |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Himalaya Publishing House, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 400 p. ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. International Marketing: An Introduction ;<br/>2. International Marketing Environment ;<br/>3. MNCs and International Business ;<br/>4. International Marketing Intelligence ;<br/>5. Market Selection ;<br/>6. Market Entry Strategies ;<br/>7. International Organisation ;<br/>8. Market Coverage Strategies ;<br/>9. International Product Decisions ;<br/>10. International Pricing ;<br/>11. International Distribution ;<br/>12. International Promotion ;<br/>13. Export Finance ;<br/>14. Export Risk Insurance ;<br/>15. Quality Control and Pre-shipment Inspection ;<br/>16. Trade in Service ;<br/>17. Technological Developments and International Marketing ;<br/>18. International Negotiations ;<br/>19. Trade Policy and Regulation of India ;<br/>20. Export Promotion ;<br/>21. Trade and BoP of India ;<br/>22. Export Procedures and Documents ;<br/>23. Some Issues in International Business ;<br/>Annexures...<br/>Cases... |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 22/01/2018 | 1050.00 | 658.84 CHE | 7495 | 22/01/2018 | 22/01/2018 | Books |