Social media Intelligence /
Moe Wendy W.
Social media Intelligence / Wendy W. Moe & David A. Schweidel. - 2017 - Delhi. Cambridge University Press; 2017. - 194 p . ; softbound 14x22cm
1. The beginnings of social media intelligence
2. Fundamentals of opinion formation
3. Why do we share our opinions
4. The social effects of strangers
5.Opinion ecosystems and the evolution within
6. Are social media fragmenting the population?
7. Managing social media communities for better social media intelligence
8. Cutting through the online chatter
9. Intelligence integration
10. Building social media intelligence into our strategies
11. Moving from social media monitoring to social media intelligence
"This is the first book to combine meaningful analytical depth and practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."
978-1-107-45153-7
302.231 / MOE
Social media Intelligence / Wendy W. Moe & David A. Schweidel. - 2017 - Delhi. Cambridge University Press; 2017. - 194 p . ; softbound 14x22cm
1. The beginnings of social media intelligence
2. Fundamentals of opinion formation
3. Why do we share our opinions
4. The social effects of strangers
5.Opinion ecosystems and the evolution within
6. Are social media fragmenting the population?
7. Managing social media communities for better social media intelligence
8. Cutting through the online chatter
9. Intelligence integration
10. Building social media intelligence into our strategies
11. Moving from social media monitoring to social media intelligence
"This is the first book to combine meaningful analytical depth and practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."
978-1-107-45153-7
302.231 / MOE