Social media Intelligence / (Record no. 4313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01331nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180301b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-107-45153-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 302.231 |
| Item number | MOE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moe Wendy W. |
| 245 ## - TITLE STATEMENT | |
| Title | Social media Intelligence / |
| Statement of responsibility, etc. | Wendy W. Moe & David A. Schweidel. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2017 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi. |
| Name of publisher, distributor, etc. | Cambridge University Press; |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 p . ; |
| Other physical details | softbound |
| Dimensions | 14x22cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. The beginnings of social media intelligence<br/>2. Fundamentals of opinion formation<br/>3. Why do we share our opinions<br/>4. The social effects of strangers<br/>5.Opinion ecosystems and the evolution within<br/>6. Are social media fragmenting the population?<br/>7. Managing social media communities for better social media intelligence<br/>8. Cutting through the online chatter<br/>9. Intelligence integration<br/>10. Building social media intelligence into our strategies<br/>11. Moving from social media monitoring to social media intelligence<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This is the first book to combine meaningful analytical depth and practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Mass Communication | 01/03/2018 | 1 | 302.231 MOE | 7712 | 01/09/2022 | 10/08/2022 | 01/03/2018 | Books |