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A framework for marketing management /

Kotler Philip

A framework for marketing management / Philip kotler & Kevin Keller. - 6th ed. 2018. - Noida. Pearson; 2018 - 344 p . ; Softbound 18x26 cm

Part 1 Introduction to marketing management
Part 2 connecting with customers
Part 3 Strategic brand management
Part 4 value creation
Part 5 value delivery
Part 6 value communication
Part 7 Managing the marketing organisation. For long-term success

ISBN: 978-93-325-7539-4

Dewey Class. No.: 658.8 / KOT

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