A framework for marketing management / (Record no. 4957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180616b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-7539-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | A framework for marketing management / |
| Statement of responsibility, etc. | Philip kotler & Kevin Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| Remainder of edition statement | 2018. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida. |
| Name of publisher, distributor, etc. | Pearson; |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p . ; |
| Other physical details | Softbound |
| Dimensions | 18x26 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Part 1 Introduction to marketing management<br/>Part 2 connecting with customers<br/>Part 3 Strategic brand management<br/>Part 4 value creation <br/>Part 5 value delivery<br/>Part 6 value communication<br/>Part 7 Managing the marketing organisation. For long-term success |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/06/2018 | 658.8 KOT | 8387 | 16/06/2018 | 16/06/2018 | Books |