Brands and the Brain: How to use Neuroscience to create impactful brains/
Sahay Arvind
Brands and the Brain: How to use Neuroscience to create impactful brains/ English Arvind Sahay - India: Penguin Random House, 2022 - 2,352p. Softbound 13x20cm
1.Introduction
2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management
3.Decision making in the Brain:How we decide about brands
.............................
978-0-143-45261-4
658.827 / SAH
Brands and the Brain: How to use Neuroscience to create impactful brains/ English Arvind Sahay - India: Penguin Random House, 2022 - 2,352p. Softbound 13x20cm
1.Introduction
2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management
3.Decision making in the Brain:How we decide about brands
.............................
978-0-143-45261-4
658.827 / SAH