Brands and the Brain: (Record no. 7279)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00647nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220421b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-143-45261-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Item number | SAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and the Brain: |
| Remainder of title | How to use Neuroscience to create impactful brains/ |
| Statement of responsibility, etc. | Arvind Sahay |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Penguin Random House, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2,352p. |
| Other physical details | Softbound |
| Dimensions | 13x20cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.Introduction<br/>2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management<br/>3.Decision making in the Brain:How we decide about brands<br/>............................. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 21/04/2022 | 499.00 | 658.827 SAH | 11439 | 21/04/2022 | 21/04/2022 | Books |